At Selfhood, we believe that shared meals provide a unique opportunity to foster meaningful connections, blending culture, creativity, and community. Through the Jinro Dinner Series, we've crafted intimate dining experiences that bring together diverse communities, celebrating the fusion of heritage and modernity over exceptional food and drink.
IISE x Atoboy x Jinro: Jinro Dinner Series
Selfhood conceived, produced, and managed Jinro's collaboration with IISE and Atoboy, the Korean-inspired restaurant by Michelin-starred chef Junghyun Park. This event united the three parties to host an intimate dinner celebrating the fusion of Korean and American cultures through a contemporary lens. Emphasizing their shared Korean heritage within the Asian American experience, the collaborators invited editors, creatives, and tastemakers in New York City to a special one-night-only, 6-course meal at Atoboy, paired with custom Jinro Soju cocktails.
To elevate the experience, Selfhood worked alongside IISE to design and create a custom-made ceramic soju vessel and shot glass set inspired by Yun Hyong-Keun from the Dansaekwa art movement of the 1970s. The set, presented in a modern reinterpretation of a traditional jewelry box, was hand-built and designed in collaboration with industrial designer Won Seo Choi and gifted to each guest, adding a tactile connection to the evening's theme of heritage and modernity.
IISE x Soho House x Jinro: Jinro Dinner Series
Building on the concept from the Jinro x IISE x Atoboy dinner in New York, Selfhood extended the dialogue to Seoul. Partnering with restaurant MishMash and Soho House, we facilitated another intimate dinner that completed the Seoul-to-New York connection. Leveraging Soho House's community and member outreach, Selfhood engaged Seoul's creatives for this event, which featured modern Korean dishes. The evening concluded with a gathering at a Hanok-style bar, further deepening the cultural exchange between Seoul and New York.
Jinro x Llama San: Jinro Dinner Series
Following the success of these earlier dinners, Selfhood produced and managed a private dinner with Llama San, a Manhattan restaurant specializing in Nikkei cuisine, which blends Japanese and Peruvian influences. This event celebrated the coming together of New York creatives through Jinro while highlighting the versatility of Jinro Soju in non-traditional Korean settings.
Guests were treated to an exclusive cocktail hour with custom Jinro cocktails, followed by a seated 4-course family-style dinner, with a paired Jinro cocktail for each course. This dinner aimed to showcase Jinro Soju's compatibility with diverse cuisines and cultures. Centered around the theme of gathering before the holiday season, the event featured a curated guest list of 30 local New York creatives from fashion, music, and culture. To capture the essence of the evening, comprehensive photo and video coverage documented the event.